Case 01 — Retail · DACH
From 40-page strategy to live pilot in 9 weeks.
+18%
conversion in pilotA collective,
not a consultancy.
ProductPunks(n.)
We don't hand over slides. We stay until it ships.
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01The problem
Most strategy
dies in a PPT.
70%
of transformation programmes miss their goals.
14 wks
average time between ‘final deck’ and first real decision.
0
lines of product shipped by the people who wrote the plan.
* illustrative figures
02Why consulting stops too early
01Analyse
02Recommend
03Present
04Invoice
05Leave
The hard part starts after the recommendation. That's where we begin.
03ProductPunks
Small collective.
Decades of
scar tissue.
We are former product leaders, strategists and builders who got tired of watching good ideas evaporate in governance. We challenge the brief, sharpen the bet and get our hands dirty.
Senior strategy · Digital product · Hands-on delivery · Punk attitude · Senior strategy · Digital product · Hands-on delivery · Punk attitude · Senior strategy · Digital product · Hands-on delivery · Punk attitude · Senior strategy · Digital product · Hands-on delivery · Punk attitude · Senior strategy · Digital product · Hands-on delivery · Punk attitude · Senior strategy · Digital product · Hands-on delivery · Punk attitude ·
01Method · Insight
01 / 0301Insight
Don't assume.
Understand.
Before we recommend anything, we find out what's actually true — about customers, the market and your organisation.
- ▸Customer research
- ▸Stakeholder interviews
- ▸Market analysis
- ▸Data analysis
02Method · Strategy
02 / 0302Strategy→
Choose.
Say no to the rest.
Strategy is a set of hard choices. We turn insight into a focused direction your teams can act on next Monday.
- ▸Product vision
- ▸WORKSHOPS
- ▸Roadmap & bets
- ▸Operating model
03Method · Impact
03 / 0303Impact!
Ship.
Measure. Repeat.
We stay in the room when it gets real — building, coaching and steering until outcomes show up in the numbers.
- ▸MVP delivery
- ▸Interim leadership
- ▸Team enablement
- ▸Outcome tracking
05How we engage
No retainers
for the sake of it.
2–4 wksSprint
A sharp question, a sharp answer. Insight or strategy, fast.
2–6 moMission
End-to-end: from insight to the first shipped outcome.
OngoingEmbedded
Senior people inside your team, steering and building.
06Three roles. Often at once.
07Proof, not promises
Case 02 — Insurance
Killed three roadmap items. Doubled down on one.
−35%
time-to-marketCase 03 — B2B SaaS
Interim CPO, rebuilt the product org from the inside.
3×
release frequency* example cases — replace with real references
08Let's talk
Got a strategy that's stuck?